Penhaligon's

British perfumery brand Penhaligon's has partnered with global travel experience player Avolta, to debut its channel exclusive Festival of Flight concept in European travel retail at Heathrow Airport Terminal 5. Open until August, the animation at Europe's busiest airport builds on the success of the Festival of Flight pop-ups at Incheon International Airport and Dubai Airport.

Inspired by the early days of aviation and anchored by a strong sense of place, the pop-up is located in the same terminal as the Penhaligon's boutique which opened at the end of 2022. The intriguing activation brings to life the magic of exploration with clouds, vintage travel contraptions and machines including a hot air balloon, a propeller plane and blimp all adorning the space.